A ground-up D2C consumption study of 1,000+ real, Aadhaar-verified respondents across Tier-2 India: how they discover, decide, and spend on direct-to-consumer brands. Fieldwork is underway now; the full dataset goes online September 2026.
Where Tier-2 buyers first hear about D2C brands: regional creators, WhatsApp, quick-commerce shelves, and vernacular ads, and who they actually trust.
Real basket data across beauty, food & beverage, apparel, health, and home: frequency, ticket size, and the price ceilings that stop a purchase.
What makes Tier-2 consumers stick with a D2C brand versus switch, and the exact friction points where they drop off.
A read across the full socio-economic spectrum, built on expert sampling techniques so income tiers, occupation, and spending power are all fairly represented.
Tell us what you need. We scope, field, and deliver primary research from real, verified respondents.