ChatGPT and Claude can summarise what’s already out there. SpillBill investigates what’s actually happening, using live market data, real consumer insights and expert-led research.
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We were confused whether to start a cloud kitchen model only brand or not. Got more clarity in one day than 3 months of asking people around.
Our team didnt expect this much detail without paying our normal research firm.. it actually changed which city we launched first!
Earlier a basic market view meant two analysts spending most of a week on it. Now I get a pretty decent starting point the same day, and the team can spend their time actually questioning it instead of just pulling data together. Didn't expect the citations to matter much, but clients always ask where a number is from, and now I can just show them.
We used it before our seed pitch to validate the market we were going after. Gap was much smaller than what we assumed. Little bit painful to see but it saved us from building the wrong solution.
We are small team, agency is not in our budget. [The] reports gave us something solid to show in distributor meeting. Few points were bit generic but overall most of it was very useful.
Reports are clean and easy to share with team. We use it regularly for market sizing and product launch prep.
Primary research on how people actually decide, from real, verified respondents. Here’s what’s out, and what’s still in the field.
Buyers want decants to avoid an expensive blind buy, not to collect variety, and a price that looks too good reads as fake. A survey of 53 regular fragrance buyers, read against secondary research on India's decant market.
n = 53 survey · 338 reviews coded · 14 min readRead Whitepaper →Discounts win the first order but not the customer, marketplaces take the credit for D2C purchases, and category decides whether a D2C brand gets remembered at all. A founder's playbook from a survey of 50 avid online shoppers.
n = 50 survey · 5 min readRead Whitepaper →Companion selection, trust, and coordination are the real friction points in trip planning, not destination or price. Findings from a 30-respondent survey and in-depth interviews across Bangalore and Hyderabad.
n = 30 survey · 5 in-depth interviews · 12 min readRead Whitepaper →A ground-up study of 1,000+ real, Aadhaar-verified respondents across Tier-2 India: how they discover, decide, and spend on direct-to-consumer brands.
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